At Mojo Foxx, Kewl is making a comeback

Welcome to the Mojo Rockin Web Design section of Mojo Foxx, a unique South Mississippi web design studio. In January 2012, John and Jennifer Cripps merged their web design and screenprinting enterprises into one new business...and Mojo Foxx was born. Along with the new name, new location and new product branding came a new philosophy.

John and Jen were always uniquely creative and outside-the-box, but one day they woke up and realized that, being artists, they were designing websites for themselves and not their clients…subconsciously, of course! They realized that the browsing public were no longer interested in the most spectacular graphical interface available. They are after information presented concisely and accessible quickly. They are drawn to simple, user-oriented, easy to navigate layouts. Art hasn’t entirely given way to science, but whether a website works has become more relevant than how it looks.

The Mojo Foxx conviction is that websites should be simple, honest and uniquely fitted to the image of a business. Their objective is to construct a website with a well-crafted balance of appearance, wording and functionality around a fitting theme. Their approach is to build working partnerships with conscientious, hard-working small business owners.

Mojo Foxx exists to provide quality web strategies to individuals and businesses who share a desire to work hard to create a stunning, practical and profitable Internet presence. They developed a system called the Mojo Foxx Method to simplify and streamline the site development process. This system dictates that entire websites should be constructed in days, not weeks or months. The Method calls for clearly laying out all the cost and responsibilities up front, so there are no hidden surprises. It is a serious, well-structured approach to constructing a website that works.

When Mojo Foxx speaks of outside-the-box design, it doesn't mean "wild and crazy" websites. It mainly refers to an approach. Years of experience have taught us that a website should be like a piece of finely crafted furniture. For instance, take the crafting of a fine rocking chair. You have the whole process of selecting the right wood, as well as the most aesthetic and comfortable design. You take the tools of your trade and work the wood until you get it shaped just right, and sanded smooth as silk. You assemble it with great care using the finest glues. You then apply the hand-rubbed oil stain and varnish to put that final dazzling finish to it. When complete, you take your fine piece of art and position it where it will serve its practical purpose. The rare beauty that comes only from hand-crafted work will shine forth. Everyone who looks at it will know it wasn't purchased from Wal-MartTM. Yes, we live in a rat-race society where true craftsmen are rare. Too many folks would rather take a few 2 x 4s, crudely nail them together, and call it a day! But will their quickly constructed bench or chair be comfortable, and attractive enough to prompt someone to sit in it? Does it even look trustworthy enough to sit in?

Gary Weeks know how to make finely-crafted furniture

Indeed, Mojo Foxx has a mission. They desire to approach web design as a fine art. They believe every page should be hand-crafted and follow that unique business-image theme. You would not want your rocking chair constructed with a fine seat...yet shoddy back, arms and legs. The entire piece of furniture should be constructed with the same care, look and flow. The same attention, therefore, should be given to all of the pages on your site. Your seat is your home page, the arms are your "about us" page, and the back is your product or services. Of course, the legs are for positioning your site on the Internet. They should all fit beautifully together and maintain the same attractive hand-rubbed oil finish.

Mojo Foxx strives to break out of the mold of factory-made websites and create unique, carefully worded, really kewl-looking stuff. Sure, kewl isn't always a foxx with a guitar (though you've got to admit...he's got it goin' on!). Sometimes simple is best. The main goal is to capture the image of your business...whatever that is. We believe that websites should stand out and grab attention. After all, you are marketing your company through your website. When a visitor lands on your page you have, on average, a couple of seconds to grab that attention. If your site looks the same as all of your competition, you have may be missing a big opportunity. But it mustn't end there.

After grabbing their attention, you must next draw them further in. This is accomplished by making your site extremely customer-oriented. Your site must be tailored to your customer's perspective. You have to clearly show them why they are there, why they need your product or service, why you are their best choice, and why they must act now. Without all of these constituent parts, you ARE missing sales. At Mojo Foxx, we despise sales gimmickry, but we know you are in business to earn money. Converting visitors to customers begins with proper website engagement. Simply put, you must get their attention and keep it. Visitors are on your site because they are searching for something: a product, pricing, location, testimonies, etc. If your page is attractive, well-organized, and the content well-written; you have a huge advantage over your competitor whose site is old, poorly laid out and full of bad links, spelling errors and outdated information.

My friends, if you are an ethical small business owner, who covets a finely crafted piece of "furniture," where every attention to detail is met...I recommend reading some more about Mojo Foxx, their unique philosophy, code of ethics and the Mojo Foxx Method of web design. 

Thanks for your patience in taking the time to study more about this unique web design studio. If you are looking for a truly extraordinary website, your patience will be rewarded!

The "Foxx With A Guitar" image was hand-drawn by John Cripps, Jr. and is a trademark of Mojo Foxx LLC. Therefore it cannot be used on any other website. The rocking chair photo is from Gary Weeks & Co. - a fine Texas furniture maker. I recommend reading about their art of making furniture by hand.

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